This quote emphasizes the importance of understanding and consistently remembering the core purpose or motive behind an organization’s existence, which is referred to as the ‘WHY’. In the beginning, every organization is clear about its ‘WHY’, the reason it was created, and the unique value it intends to provide. This ‘WHY’ often serves as the driving force that propels the organization forward.
However, as time progresses, organizations tend to lose sight of their ‘WHY’. They may get caught up in the pursuit of profits, competitive rivalry, or operational issues, and their initial purpose becomes muddled or forgotten. According to this quote, the greatness of an organization is determined by its ability to keep its ‘WHY’ clear and at the forefront year after year.
In today’s fast-paced, competitive world, this idea is more relevant than ever. Companies that can consistently remember their ‘WHY’ are likely to have stronger brand identities, more loyal customers, and more motivated employees. They are also more likely to make decisions that align with their core values and long-term goals, rather than getting swept up in short-term trends or pressures.
On a personal level, this concept can be applied to our individual lives and careers. Just as organizations need a clear ‘WHY’, so do individuals. Knowing our ‘WHY’ can give us a sense of purpose and direction, motivate us to overcome challenges, and help us stay true to our values and goals. However, just like organizations, individuals can also lose sight of their ‘WHY’ as they navigate through life’s complexities. Thus, regularly revisiting and reaffirming our ‘WHY’ can be a powerful tool for personal growth and fulfilment.