Anybody can cut prices, but it takes brains to produce a better article.

Anybody can cut prices, but it takes brains to produce a better article.

Ross Perot

The quote “Anybody can cut prices, but it takes brains to produce a better article” emphasizes the distinction between superficial competition and genuine innovation. Cutting prices is a strategy that can be easily adopted by anyone; it’s often seen as a quick fix to attract customers. However, this approach doesn’t necessarily lead to sustainable success because it can erode profit margins and devalue the product or service.

On the other hand, creating a “better article” refers to the need for creativity, intelligence, and effort in developing superior products or services. This requires understanding customer needs, investing in research and development, leveraging unique skills or technologies, and fostering quality craftsmanship. The process involves problem-solving abilities and strategic thinking—qualities that are not easily replicated by simply lowering prices.

In today’s world of fierce competition across industries—whether through e-commerce giants or innovative startups—the concept of adding value over merely slashing prices has gained even more relevance. Companies that focus on enhancing their offerings through unique features, exceptional quality, improved user experience, or outstanding customer service tend to cultivate brand loyalty and sustain long-term success.

This idea extends beyond business into personal development as well. In one’s own life journey—whether pursuing education or career advancement—the temptation can often be present to take shortcuts (akin to cutting prices), such as rushing through learning processes or opting for easier paths. However, true growth comes from engaging deeply with challenges: mastering new skills takes time and effort but pays off in profound ways when you become genuinely competent in your field.

For example:
– **Skill Development**: Rather than choosing an easy online course merely for certification without truly engaging with the material (cutting corners), investing time in comprehensive learning will yield deeper knowledge.
– **Career Advancement**: When seeking promotions at work—not just performing tasks minimally (price cutting)—but actively taking on projects that showcase initiative shows leadership potential.
– **Relationships**: Building meaningful connections involves more than superficial interactions; it requires empathy, communication skills, and effort—all aspects of crafting something better rather than just existing social norms.

Ultimately, focusing on quality over cost leads not only to stronger professional outcomes but also enriches personal fulfillment as one pursues mastery rather than mediocrity across all areas of life.

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