The quote “Build something 100 people love, not something 1 million people kind of like” emphasizes the importance of depth over breadth in creating products or services. It suggests that focusing on a smaller, dedicated group of users who are passionate about what you offer can lead to stronger connections, loyalty, and ultimately greater success than trying to appeal to a larger audience with more lukewarm responses.
At its core, this perspective encourages creators—whether they are entrepreneurs, artists, or anyone building something—to prioritize quality and meaningful engagement over sheer numbers. When you build for a small but passionate group (the “100 people”), you can tailor your work to meet their specific needs and desires. This often results in higher satisfaction and advocacy; those who love what you’ve built are more likely to spread the word enthusiastically.
In today’s world, where content is abundant and attention spans are short, this idea is particularly relevant. Many businesses struggle as they try to attract large audiences without truly understanding their customers’ desires or pain points. By instead focusing on creating an exceptional experience for a niche market—where feedback is direct and personal—you can foster community around your brand. This community can become self-sustaining as members share their positive experiences with others.
In terms of personal development, applying this principle means investing time in understanding what truly resonates with you rather than seeking broad validation from others. Whether it’s pursuing hobbies that ignite your passion or forming close relationships that provide deep support rather than many superficial ones—it’s about quality connections and experiences over quantity.
For example:
– In career choices: Instead of chasing high-profile jobs because they’re popular or prestigious (which may result in mixed feelings), one might seek roles that align deeply with personal values or passions.
– In social media: Rather than aiming for thousands of followers through generic posts aimed at mass appeal, one could focus on sharing authentic content that resonates strongly with a smaller audience.
Overall, prioritizing depth creates a foundation where meaningful relationships thrive—whether between creators and customers or among individuals pursuing personal growth—and contributes substantially towards lasting fulfillment and impact.