This quote means that when a product developer or marketer runs out of innovative ideas, they often resort to reducing the price as a last-ditch effort to attract customers. This strategy is seen as an easy way out, but it’s not always effective in the long run because it can devalue the product and harm its reputation. The quote implies that creativity and innovation are more important than price in creating a successful product or marketing strategy.
In today’s competitive market, with countless products available at our fingertips online, this idea is even more relevant. Consumers have become smarter; they don’t just look for cheap products anymore. They look for quality, value for money, and unique selling propositions that set one product apart from another. Therefore, businesses need to focus on developing unique ideas rather than simply lowering prices.
This concept can also be applied to personal development. If we think of ourselves as ‘products’ in a metaphorical sense – with skills and talents being our ‘features’ – then we must strive to improve these features instead of underselling ourselves just because we’re afraid we won’t stand out from the competition otherwise.
Instead of lowering our standards or expectations (the equivalent of reducing price), we should focus on enhancing our abilities and skills (improving quality). Just like in business marketing, people who are able to present themselves uniquely will be more successful than those who try to compete solely based on being cheaper or easier options.
So whether you’re developing a new product or working on your personal growth: remember that cheapness isn’t sustainable nor desirable in the long run. It’s uniqueness and quality improvement that truly make a difference.
