This quote is highlighting two different types of advertising: expensive (high-end) and ordinary. The expensive advertising is referred to as courting us with hints and images. This means that it doesn’t explicitly tell us to buy the product or service; instead, it subtly persuades us through appealing visuals, clever wording, or emotional appeals. This type of advertising aims to create a connection between the consumer and the product/service, hoping that this connection will lead to a purchase.
On the other hand, ordinary advertising simply says “Buy”. It’s direct and straightforward with its intention – it wants you to purchase whatever is being advertised without creating any emotional connection or appeal. This type of marketing relies more on immediate calls-to-action rather than building long-term relationships with consumers.
In today’s world, we see these two types of advertising everywhere. Social media platforms are filled with both subtle (expensive) advertisements where influencers incorporate products into their lifestyle posts subtly encouraging followers to make a purchase; and direct (ordinary) advertisements where products are clearly displayed along with discounts codes urging an immediate purchase.
In terms of personal development, understanding these different approaches can be valuable in how one markets themselves in professional settings such as job interviews or networking events. For instance, you might choose the ‘expensive’ approach by subtly showcasing your skills and experiences through stories or examples (hints), allowing potential employers/connections to see your value without explicitly stating it (“buy me”). Alternatively, there may be times when a more direct approach is necessary – stating clearly what you can offer and why someone should hire/collaborate with you.
