This quote underscores the importance of trust in building any relationship, particularly in business. While being liked can open doors and initiate conversations, it’s trust that truly seals the deal. When people trust you, they believe in your integrity, your abilities, and your commitment to deliver what you promise. This trust is what drives them to engage in business with you, as they have faith in your capacity to meet their needs and expectations.
The first part of the quote, “If people like you, they’ll listen to you,” suggests that likability can make people more receptive to your ideas or offerings. They’re more likely to give you their attention and hear you out. However, mere likability does not guarantee action or commitment on their part.
The second part, “but if they trust you, they’ll do business with you,” emphasizes that trust is the key to actual transactions or engagements. Trust is a stronger, deeper connection that compels people to not just listen, but also to act - in this case, to do business with you. Trust is earned through consistent actions that demonstrate reliability, honesty, and competence.
In today’s world, this idea is more relevant than ever. With the rise of digital platforms and virtual interactions, building trust has become both more challenging and more crucial. Consumers have a wide array of choices at their fingertips, and they’re more likely to choose businesses they trust to deliver quality products or services. Businesses, therefore, need to focus on cultivating trust through transparency, consistent performance, and excellent customer service.
On a personal development level, this quote can be a guide for individuals who aspire to be effective leaders or influencers. It’s a reminder that being liked or popular is not enough. To truly inspire others to follow or support you, you need to earn their trust. This requires demonstrating consistency, integrity, and competence in your actions and decisions.