If you could ever do a project that really has magic in it, and justifiable magic, you should do it.

If you could ever do a project that really has magic in it, and justifiable magic, you should do it.

Robert Redford

The quote emphasizes the importance of pursuing projects that have a sense of wonder and enchantment, while also being grounded in reality and purpose. “Magic” here refers not to the supernatural, but to creativity, innovation, and the ability to inspire awe or transform experiences. The term “justifiable magic” suggests that while it’s essential to aim for extraordinary ideas or outcomes, they should still be practical and meaningful in their applications.

At its core, the quote encourages individuals and teams to seek out work that resonates on both an emotional level (the magic) and a logical level (the justifiable aspect). This duality is crucial because it ensures that creative endeavors are not merely fanciful whims but have value and impact—whether it’s solving a problem, enriching lives, or contributing positively to society.

In today’s world, this idea can be applied across various fields:

1. **Technology**: In tech development—like virtual reality or artificial intelligence—creators can harness “magic” by designing user experiences that feel intuitive and transformative. For instance, VR can transport users into immersive worlds for education or therapy while having measurable benefits.

2. **Art & Design**: Artists today might create works that engage audiences emotionally while also encouraging critical thinking about societal issues. A mural depicting community history could evoke pride but also prompt conversations about cultural identity.

3. **Business Innovation**: Companies can strive for magical products or services that enhance customer experiences beyond expectations—think of how brands like Apple blend aesthetics with functionality in a way that’s captivating yet practical.

4. **Personal Development**: On an individual level, pursuing personal goals with this mindset means setting aspirations that excite you (the magic) yet are grounded in achievable steps (the justifiable). For example, someone might dream of writing a novel inspired by their life story; by committing time each week to write—and possibly taking workshops—they create something meaningful from their vision.

This concept encourages exploration beyond conventional boundaries while remaining accountable toward tangible outcomes—a balance between dreaming big and doing wisely which is vital whether in professional settings or personal growth journeys.

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