If you need three adjectives to describe something, then you’ve probably chosen the wrong something.

If you need three adjectives to describe something, then you’ve probably chosen the wrong something.

Roger Rosenblatt

The quote suggests that if you find yourself needing multiple adjectives to convey the essence of something, it may indicate that your choice lacks clarity or specificity. In other words, a well-defined idea, object, or concept should be straightforward enough to evoke a clear image or feeling with just one or two descriptors. This notion emphasizes the importance of precision in communication and decision-making.

When we overload descriptions with adjectives, we often mask uncertainty; instead of genuinely understanding what we are describing, we create ambiguity. For example, if you describe a book as “exciting,” “thought-provoking,” and “well-written,” it might suggest that you’re trying to cover up an inability to pinpoint its main appeal. Focusing on what truly matters can lead to clearer insights and better engagement.

In today’s world—where information is abundant but attention spans are short—this idea becomes increasingly relevant. In marketing and branding, for instance, clarity can lead to stronger connections with consumers. A brand message that’s concise resonates more than one laden with excessive qualifiers.

In personal development contexts as well, this principle encourages individuals to reflect deeply on their choices and aspirations. If someone feels compelled to use several adjectives when discussing their career goals (e.g., “exciting,” “stable,” “rewarding”), they might benefit from narrowing down the focus: What is truly important? Perhaps only one or two characteristics will resonate deeply enough for them to pursue wholeheartedly.

Overall, simplifying our language and sharpening our focus not only enhances communication but also leads us toward greater self-understanding and goal alignment in various aspects of life—from relationships and career choices to personal values.

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