The quote emphasizes that to innovate effectively—whether by creating new markets or transforming existing ones—you need a strong foundation of infrastructure that is accessible and widely available. Ubiquitous infrastructure refers to systems, technologies, or frameworks that are readily available and can be leveraged by many people or businesses.
### Explanation
1. **Creating New Markets**:
When you create something entirely new, you often need the right tools and resources in place for others to adopt it. For instance, consider the rise of smartphones. The widespread availability of cellular networks and app stores created an environment where new applications could thrive, leading to entire industries around mobile apps.
2. **Disrupting Old Markets**:
In disrupting existing markets, you either provide a better solution than what’s currently available or present an innovative alternative that changes consumer behavior. This often involves building on top of existing infrastructure but may also require rethinking how things are done at a fundamental level.
3. **Accessibility**:
Ubiquity means it should be easy for anyone to access this infrastructure without facing significant barriers like high costs or complex requirements. For example, cloud computing has transformed how businesses operate because it allows companies of all sizes to utilize powerful computing resources without the burden of maintaining their own hardware.
### Application in Today’s World
1. **Technology Startups**: Many successful tech startups capitalize on ubiquitous digital infrastructure (like social media platforms) to reach audiences quickly and inexpensively.
2. **Education**: Online learning platforms leverage internet access as their foundational infrastructure; they allow anyone with a connection the opportunity to learn from anywhere in the world.
3. **Sustainable Energy**: The push towards renewable energy sources is also about building ubiquitous energy infrastructures—think solar panels becoming commonplace on homes—that disrupt traditional fossil fuel markets.
### Personal Development Perspective
In terms of personal development:
1. **Skill Acquisition**: Embracing lifelong learning can be likened to creating your own personal “infrastructure.” By developing habits such as reading regularly, engaging with online courses (many free), and networking through social media platforms like LinkedIn, individuals create their own ecosystems for growth.
2. **Health & Wellness**: One might build their “infrastructure” around physical health by incorporating exercise routines into daily life using readily available resources like community parks or home workout videos online.
3. **Networking & Relationships**: Building relationships can also follow this idea; creating an expansive network through various channels (social media groups related to your interests) lets you tap into diverse perspectives that enhance personal growth.
Overall, whether you’re looking at large-scale market disruption or individual self-improvement efforts, establishing accessible structures creates pathways for innovation and success in both arenas—a principle that’s increasingly relevant in our interconnected world today.