If your franchise has been around for awhile you have to find ways to keep it fresh.

If your franchise has been around for awhile you have to find ways to keep it fresh.

James Wan

The quote emphasizes the importance of innovation and revitalization in any long-standing franchise, whether it be in entertainment, business, or any other field. Over time, audiences and consumers can become desensitized to the same offerings; what once captivated them may start to feel stale or repetitive. Therefore, it’s crucial for franchises to evolve and adapt to changing tastes, trends, and technologies.

**Exploration of the Quote:**

1. **Change as a Necessity:** As markets mature or cultural contexts shift, what resonated with audiences in the past may no longer hold their interest. This necessitates finding new angles or fresh narratives that can engage both longtime fans and new audiences.

2. **Innovation vs. Tradition:** While maintaining core elements that define a franchise is important (such as characters in a film series or services in a business), introducing innovative concepts—like new storylines, technology enhancements, or modern marketing approaches—can breathe new life into established entities.

3. **Audience Engagement:** Regularly refreshing content helps maintain excitement among fans while attracting newcomers who might have previously overlooked the franchise due to its perceived stagnation. Engaging with current social issues or incorporating diverse perspectives can also deepen connections with various audience segments.

4. **Longevity Through Evolution:** Successful franchises like Marvel and Star Wars demonstrate this principle by continuously expanding their universes through films, series formats (like Disney+ shows), merchandise adaptations, and interactive experiences (like theme parks). Each iteration adds layers of depth while bringing something novel to both veteran fans and newcomers alike.

**Application Today:**

In today’s fast-paced world where trends can change overnight due to technological advancements or social media influence:

– **Businesses must innovate actively**: A company providing consistent products must look at customer feedback closely and adapt offerings based on contemporary needs—think about how tech companies frequently release updates for software applications not only for functionality but also user experience improvements.

– **Personal Development:** Individuals can apply this idea by continually striving for growth over time rather than settling into complacency after reaching certain milestones. For instance:
– Embracing lifelong learning through courses or workshops;
– Diversifying skillsets by exploring interests outside one’s main career path;
– Regularly reflecting on personal values against evolving goals ensures alignment with one’s authentic self amidst changing circumstances.

Ultimately, keeping things fresh isn’t just about novelty; it’s about relevance—whether within franchises aiming for continued success or individuals pursuing fulfilling lives amidst constant change.

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