This quote suggests that the Apple store is not merely a retail outlet where products are sold; instead, it’s a platform for spreading the ‘gospel’ of Apple. The term ‘evangelism’ is borrowed from religious contexts, where it refers to the act of spreading a faith or doctrine. In this context, it implies that Apple isn’t just selling products, but a lifestyle, a philosophy, and a distinct way of interacting with technology.
The Apple store, with its minimalist design, hands-on product interaction, and knowledgeable staff, is designed to convert people into Apple enthusiasts, not just customers. It’s about creating an immersive, unique experience that embodies the brand’s ethos and values. This approach goes beyond the traditional retail model of simply stocking and selling products. It’s about fostering brand loyalty, creating a sense of community, and ultimately, evangelizing the brand.
Applying this idea to today’s world, especially in the realm of personal development, one could see the importance of creating a unique, immersive experience in whatever field or endeavor one is involved in. Just like Apple, individuals could strive to ‘evangelize’ their personal brand, values, or mission. This could involve creating a compelling narrative, offering unique insights, and building a strong community around a shared purpose or goal.
In personal development, this could mean not just absorbing knowledge, but actively promoting and living by the principles that one values. It’s about being an ambassador for your own growth and transformation, and inspiring others through your journey. Just like the Apple store, personal development is not just a ‘store’ where skills or knowledge are acquired, but an ongoing process of evangelization, where values are lived, shared, and spread.