You cannot design shoes if you only think about fashion; its too realistic. When I design, I dream.

You cannot design shoes if you only think about fashion; its too realistic. When I design, I dream.

Giuseppe Zanotti

The quote emphasizes the distinction between practical considerations and imaginative creativity in the design process. It suggests that if a designer focuses solely on trends, aesthetics, or market demands—what is deemed “realistic”—they may lose sight of the broader vision and inspiration that drives innovation. Instead, dreaming implies tapping into one’s imagination, exploring possibilities beyond current limitations, and envisioning what could be rather than just what is.

This idea can be unpacked further by recognizing that true creativity often stems from a place of passion and vision rather than strict adherence to conventional norms. The designer’s role isn’t just to create functional items; it’s to infuse those items with meaning, story, and emotional resonance. When designers allow themselves to dream, they can break free from constraints and explore concepts that challenge the status quo.

In today’s world, this philosophy can have widespread applications. For example:

1. **Innovation in Business**: Companies are increasingly recognizing the importance of visionary thinking in developing products or services that stand out in crowded markets. Innovators who think beyond traditional frameworks can create groundbreaking solutions—think of apps or technologies that emerged not just from necessity but from imagining what life could look like differently.

2. **Personal Development**: On an individual level, embracing this mindset encourages people to pursue their passions without being overly concerned about practicality or societal expectations. Dreaming big allows for setting ambitious personal goals—whether it’s launching a creative project or embarking on a new career path—that might initially seem unrealistic but are fueled by genuine desire and inspiration.

3. **Problem-Solving**: In addressing complex global issues like climate change or social inequality, creative dreaming allows thinkers to envision alternative futures where solutions transcend current limitations—not just tweaking existing systems but reimagining them entirely.

Overall, valuing imagination alongside realism fosters an environment where innovation thrives both personally and professionally—and helps individuals cultivate resilience as they navigate challenges by keeping their dreams alive amid practical constraints.

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