You start selling the movie before you make it.

You start selling the movie before you make it.

David Cronenberg

The quote “You start selling the movie before you make it” speaks to the importance of vision, marketing, and storytelling in any creative or entrepreneurial endeavor. It suggests that before a project is even created, there’s value in building anticipation and generating interest. This process often involves sharing your ideas publicly, engaging potential audiences or stakeholders, and creating a narrative around what you’re about to create.

At its core, this concept emphasizes several key points:

1. **Vision Communication**: Clearly articulating your vision can inspire others. When you share what you’re working on—even if it’s just an idea—you invite others into your journey. This can lead to support from peers or investors who are excited about where you’re headed.

2. **Market Research**: By promoting an idea early on, you can gauge public interest and receive feedback that may shape the final product. This helps ensure that what you ultimately create resonates with its intended audience.

3. **Community Engagement**: Involving others early creates a sense of community around your project; people feel invested in its success because they were part of its inception.

4. **Building Momentum**: Creating buzz before launching something allows for initial momentum when the actual product is released—people are already aware of it and eager to see it come to fruition.

### Application in Today’s World

In today’s fast-paced digital environment—where social media platforms serve as powerful marketing tools—this idea becomes even more relevant:

– **Crowdfunding Campaigns**: Many entrepreneurs showcase their ideas through platforms like Kickstarter or Indiegogo before fully developing their products. They “sell” their concept by illustrating how it solves problems or fulfills desires, which not only raises funds but also validates demand.

– **Social Media Previews**: Content creators often share sneak peeks (like behind-the-scenes footage) on platforms such as Instagram or TikTok long before something is officially released—and this builds excitement within their audience.

### Personal Development Perspective

On a personal level, applying this quote means setting clear goals for oneself and communicating those aspirations—whether through social networks or personal conversations:

– **Accountability Through Sharing Goals**: By telling friends or colleagues about personal goals (like running a marathon), you’re more likely to stay committed because you’ve involved others who may check in with you about your progress.

– **Creating Affirmation Narratives**: Crafting a story around one’s own development journey can enhance motivation; envisioning oneself succeeding at certain milestones creates positive reinforcement and clarity regarding desired outcomes.

In both contexts—business projects and personal growth—the act of “selling” an idea establishes commitment not just from oneself but also from those who become invested along the way. It transforms abstract aspirations into tangible realities driven by shared enthusiasm and engagement.

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